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Anglický jazyk
Jowett, G: Propaganda & Persuasion
Autor: Garth S. Jowett
Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of... Viac o knihe
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O knihe
Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and
New to the Seventh Edition:
- New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective.
- The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
- New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
- Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
- Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding.
- New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781506371344
