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Anglický jazyk
Kama Sense Marketing
Autor: Jacob Levy
According to the ancient Kama Sutra, "Love
is where physical, emotional, and spiritual experiences meet
for the purpose of strengthening relationships." Isn't this
what modern marketing is all about? Love is,...
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O knihe
According to the ancient Kama Sutra, "Love
is where physical, emotional, and spiritual experiences meet
for the purpose of strengthening relationships." Isn't this
what modern marketing is all about? Love is, in fact, the
very peak of emotional marketing. Putting this philosophy
into practice is not only a revolutionary concept, but it's
also a guaranteed platform of success. In this
ground-breaking marketing guide, veteran marketing guru
Jacob Levy borrows analogies from philosophies and practices
of romantic love, as described in the Kama Sutra, the oldest
and best source on the theory and practice of love, written
some 1500 years ago, to help you delve into the world of
emotional marketing. In crisp, concise language, Levy
discusses the following topics: . Using the marriage vow in
marketing . Wooing your customers . Maintaining your
customers' loyalty . Seducing your competitors' wives . And
much more Levy also shows you how to include the term
"Reciprocal Love" in the strategies and mission statements
of your organization, and deftly reveals how marketing this
message to females is essential for success. Understanding
emotional-based marketing is imperative in this new age. For
all those involved in the highly competitive field of
marketing, Kama Sense Marketing gives you the edge in
propelling your business to new and exciting heights.
- Vydavateľstvo: iUniverse
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781440195563
