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Anglický jazyk
Lessons in Market Segmentation, Brand Management and Consumer Behavior
Autor: Mahesh Gadekar
The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain... Viac o knihe
Na objednávku
33.30 €
bežná cena: 37.00 €
O knihe
The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain of marketing management as one of the most interesting course that keeps the faculty and the students on the go. Present book attempts to discuss some of the important and basic topics in the marketing management - consumer behavior, market segmentation and brand management. It will help students to learn few things in an alternative approach.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659901973
