- Anglický jazyk
Lev, B: Intangibles
Autor: Baruch Lev
This book is the first comprehensive, scientifically based study of the nature and impact of intangibles, such as brand names, trademarks, patents, innovative processes, and human resources.
Na objednávku
29.97 €
bežná cena: 33.30 €
O knihe
This book is the first comprehensive, scientifically based study of the nature and impact of intangibles, such as brand names, trademarks, patents, innovative processes, and human resources.
- Vydavateľstvo: Globe Pequot Publishing Group Inc/Bloomsbury
- Rok vydania: 2001
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780815700937