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Anglický jazyk
Leysen Johnston Advertising
Autor: Mark Leysen
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed.... Viac o knihe
Na objednávku
21.42 €
bežná cena: 23.80 €
O knihe
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
- Vydavateľstvo: Traveling Shoes Press
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 246 x 189 mm
- Jazyk: Anglický jazyk
- ISBN: 9781088156612
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