Life Insurance Corporation (LIC) of India-Consumer Aspect
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  • Anglický jazyk

Life Insurance Corporation (LIC) of India-Consumer Aspect

Autor: Varun Shukla

Indian life insurance policy segment is very difficult to understand because it is driven by emotions,feelings and combined decision by family. It is a very complex consumer behaviour. Consumers are prosumers today because they demand more. So for business... Viac o knihe

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bežná cena: 51.30 €

O knihe

Indian life insurance policy segment is very difficult to understand because it is driven by emotions,feelings and combined decision by family. It is a very complex consumer behaviour. Consumers are prosumers today because they demand more. So for business growth it is essential to understand the consumer behaviour. LIC of India is in the threshold of change which is the demand due to intense competition.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659927010

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