-
Anglický jazyk
Lights, Camera, Campaign!
Autor: David A. Schultz
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes... Viac o knihe
Na objednávku
45.59 €
bežná cena: 50.65 €
O knihe
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
- Vydavateľstvo: Peter Lang
- Rok vydania: 2004
- Formát: Paperback
- Rozmer: 225 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9780820468310
Nemecký jazyk 
Ruský jazyk 
