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Anglický jazyk
Linacre, N: Advertising for Account Holders (RLE Marketing)
Autor: Nigel Linacre
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations... Viac o knihe
Na objednávku
44.55 €
bežná cena: 49.50 €
O knihe
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
- Vydavateľstvo: Routledge
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138966154
