Luiz, M: Worldwide Casebook In Marketing Management
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  • Anglický jazyk

Luiz, M: Worldwide Casebook In Marketing Management

Autor: Luiz Moutinho


Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and... Viac o knihe

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319.77 €

bežná cena: 355.30 €

O knihe


Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

  • Vydavateľstvo: World Scientific
  • Rok vydania: 2016
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9789814689601

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