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Anglický jazyk
Luxury Fashion Marketing and Branding
Autor: Alice Dallabona
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication,... Viac o knihe
Na objednávku
56.52 €
bežná cena: 62.80 €
O knihe
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032206882
