Luxury Online
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  • Anglický jazyk

Luxury Online

Autor: Uché Okonkwo

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and... Viac o knihe

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59.39 €

bežná cena: 65.99 €

O knihe

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

  • Vydavateľstvo: Palgrave Macmillan UK
  • Rok vydania: 2010
  • Formát: Paperback
  • Rozmer: 235 x 155 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349364176

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