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Anglický jazyk
Macfarland, D: Contemporary Radio Programming Strategies
Autor: David T. Macfarland
This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this... Viac o knihe
Na objednávku
48.96 €
bežná cena: 54.40 €
O knihe
This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'
- Vydavateľstvo: Routledge
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138215672
