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Anglický jazyk
Managing Marketing Information (RLE Marketing)
Autor: Nigel Piercy
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should... Viac o knihe
Na objednávku
64.17 €
bežná cena: 71.30 €
O knihe
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- Vydavateľstvo: Routledge
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138980310
