Market Segmentation Success
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  • Anglický jazyk

Market Segmentation Success

Autor: Sally Dibb

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world... Viac o knihe

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222.73 €

bežná cena: 253.10 €

O knihe

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2008
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780789029171

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