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Anglický jazyk
Marketing and Smart Technologies
Autor: José Luís Reis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 ¿ 3 December 2022. It covers up-to-date cutting-edge research on... Viac o knihe
Na objednávku
277.19 €
bežná cena: 307.99 €
O knihe
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 ¿ 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
- Vydavateľstvo: Springer Nature Singapore
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9789819903320
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