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Anglický jazyk
Marketing as a Tool in Tourism
Autor: Bisolu Sylvanus Hotchinson Betts
This is a comprehensive text book for those studying to enter this Increasingly growing and professional service industry especially for those entering to pursue their National and higher national diploma and degree levels in tourism and hospitality management.... Viac o knihe
Na objednávku
36.99 €
bežná cena: 41.10 €
O knihe
This is a comprehensive text book for those studying to enter this Increasingly growing and professional service industry especially for those entering to pursue their National and higher national diploma and degree levels in tourism and hospitality management. Introducing the basic concepts and structure of the industry, Bisolu Betts moves smartly to the major aspects of business markets and products,accommodation,catering and transportation. The more analytical coverage of this book focuses on the following:>Tourism Impact and Motivations>The marketing mix>The communication mix>Marketing planning>The need for customer satisfaction Because it is so approachable and professional in its view,it will be very useful for courses in Tourism,hotel and hospitality management for fast expanding general business practice in this field.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202516013
