- Anglický jazyk
Marketing Communication
Autor: Richard Varey
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Viac o kniheNa objednávku
294.01 €
bežná cena: 334.10 €
O knihe
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
- Vydavateľstvo: Routledge
- Rok vydania: 2001
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415230391