• Anglický jazyk

Marketing Communication

Autor: Richard Varey

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

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294.01 €

bežná cena: 334.10 €

O knihe

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2001
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415230391

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