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Anglický jazyk
Marketing Communications & Branding for Pharmaceutical Products
Autor: Merve Memisoglu
The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion... Viac o knihe
Na objednávku
33.30 €
bežná cena: 37.00 €
O knihe
The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by taking responsibility to the public to act in an ethical manner. Creating a strong brand is not so far away for the pharmaceutical industry which is directly related to public health. The important thing is to be able to build and maintain a trust-based relationship with their stakeholder. Some key information in this book will guide you through the process of building strong brand for both prescription and non-prescription drugs.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786137436653
