Anglický jazyk

Marketing Fundamentals

Vydavateľstvo: Santino Spencer
Rok vydania: 2023
Formát: Paperback
Rozmer: 229 x 152 mm
Jazyk: Anglický jazyk
ISBN: 9781088187876

Na objednávku

14.58 €

bežná cena: 16.20 €

O knihe

Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics. 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customer Ways to navigate market analysis The importance of the role that competition plays in strategy Why distribution matters to your brand and consumers The importance of the Marketing Mix The purpose of conducting financial analysis How to review and assess your marketing strategy And much more! 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of branding Understanding brand purpose with examples Actionable steps that will help you build a brand trusted by people Identifying the audience for your brand Types of competitors and tips on identifying them A comprehensive guide to market research How to formulate your mission statement Choosing the right brand name Marketing strategies to spread the word about your brand Innovative ideas to make your brand stand out And much more! 3) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN:How to determine stakeholders Ways to navigate data integration The importance of key performance indicators Ways of implementing analytics The importance of data governance The purpose of conducting financial analysis The role of IT How to measure success What to look for with Vendors And much more!