• Anglický jazyk

Marketing in the Cyber Era

Autor: Ali Ghorbani

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing... Viac o knihe

Na objednávku

184.50 €

bežná cena: 205.00 €

O knihe

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

  • Vydavateľstvo: Business Science Reference
  • Rok vydania: 2013
  • Formát: Hardback
  • Rozmer: 286 x 221 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781466648647

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