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Anglický jazyk
Marketing Mix Strategies in Indian Banking Sector
Autor: Jyoti Arora
In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their... Viac o knihe
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O knihe
In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200243966
