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Anglický jazyk
Marketing Plan Example: Virgin Atlantic Little Red
Autor: James Carter
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?
This is a...
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O knihe
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?
This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)
This marketing plan includes:
-Executive Summary
-Corporate Objectives
-Situation Review
-Competitive Analysis
-Perceptual Map
-Market Segmentation & Targeting
-Key Market Trends
-Detailed SWOT Analysis
-Portfolio Summary (Includes Portfolio Matrix)
-PESTLE Analysis
-Analysis Of The Current Market
-Porters Five Forces Analysis
-Strategic Objectives
-Marketing Mix (7P's)
-Proposed Marketing Budget
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783656424192
