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Anglický jazyk
Marketing regionalisation and consumer perception
Autor: Brenda Sales Meireles de Lemos
This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into... Viac o knihe
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O knihe
This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786208211110
