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Anglický jazyk
Marketing Semiotics
Autor: Laura R. Oswald
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands... Viac o knihe
Na objednávku
56.07 €
bežná cena: 62.30 €
O knihe
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
- Vydavateľstvo: Oxford University Press(UK)
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9780199566501
