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Anglický jazyk
Marketing Strategy for Authors
Autor: Tao Wong
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused... Viac o knihe
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12.87 €
bežná cena: 14.30 €
O knihe
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career.
Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.
Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
- Vydavateľstvo: Starlit Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9781989994481
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