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Anglický jazyk
Marketing Strategy for the Creative and Cultural Industries
Autor: Bonita M. Kolb
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how... Viac o knihe
Na objednávku
59.14 €
bežná cena: 67.20 €
O knihe
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: ¿ taking a strategic approach to developing marketing plans; ¿ bringing together strategic planning, market research, goal setting, and marketing theory and practice; ¿ explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
- Vydavateľstvo: Routledge
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9780367419776
