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Anglický jazyk
Marketing Theory
Autor: Shelby D. Hunt
Explore the foundational debates shaping marketing thought with Philosophy of Science: Controversies in Marketing by Shelby D. Hunt. This book delves into the philosophical underpinnings of marketing theories, unraveling the discussions on realism vs. relativism,... Viac o knihe
Na objednávku
102.96 €
bežná cena: 114.40 €
O knihe
Explore the foundational debates shaping marketing thought with Philosophy of Science: Controversies in Marketing by Shelby D. Hunt. This book delves into the philosophical underpinnings of marketing theories, unraveling the discussions on realism vs. relativism, the nature of scientific progress, and the role of methodology in marketing research. Hunt presents a rigorous analysis of how philosophical debates impact the way marketing theories are developed, tested, and applied. Through accessible explanations, the book guides readers through critical topics such as scientific realism, the theory-ladenness of observations, and the structure of scientific revolutions. Ideal for both students and scholars, this work challenges marketers to think critically about the foundational beliefs that shape the field. By fostering a deeper understanding of philosophy's role in marketing, Hunt's insights push the boundaries of conventional thought, offering readers a more comprehensive view of marketing as a discipline.
- Vydavateľstvo: Vibrant Publishers
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781636512785
