Martinez, M: Innovative Strategy Making in Higher Education

Anglický jazyk

Martinez, M: Innovative Strategy Making in Higher Education

Vydavateľstvo: Information Age Publishing
Rok vydania: 2009
Formát: Paperback
Rozmer: 234 x 156 mm
Jazyk: Anglický jazyk
ISBN: 9781607520498

Na objednávku

58.95 €

bežná cena: 65.50 €

O knihe

The purpose of this book is to offer higher education leaders, scholars, consultants,
and observers a full range of strategy tools that can be applied to the higher education
industry. This is accomplished by a) introducing new concepts and tools to
give a comprehensive view of strategy making in higher education, beyond strategic
planning, b) demonstrating the value of the concepts and tools through description
and application for different types of institutions (universities, community
colleges, for-profit colleges, etc.) and at different levels within institutions (institutional,
college, department, etc.), and c) providing guidance on the appropriate
uses of the various tools. The last point is especially important, as applying business-
like principles to higher education often receives heavy criticism. The book
helps readers decipher the appropriate uses of different strategy tools to the higher education industry, but the
book also points out dangers and weaknesses. All of this is done within today's context of political, economic,
demographic, and global realities.