• Anglický jazyk

Mass Advertising as Social Forecast

Autor: Jib Fowles


Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied... Viac o knihe

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O knihe


Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

  • Vydavateľstvo: Praeger Publishers
  • Rok vydania: 1976
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780837185958

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