• Anglický jazyk

Mattelart, A: Advertising International

Autor: Armand Mattelart

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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O knihe

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

  • Vydavateľstvo: Routledge
  • Rok vydania: 1991
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415050647

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