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Anglický jazyk
Media Magnetism
Autor: Christina Hamlett
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this...
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O knihe
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
. Make influential connections
. Become sound-bite savvy
. Endear yourself to reporters
. Survive awkward moments
. Use social media wisely
. Manage a cost-effective campaign
Looking for that portal to media magic? It's right here in your hands.
- Vydavateľstvo: Outskirts Press
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9781432786496
