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Anglický jazyk
Mitra, J: Business of Innovation
Autor: Jay Mitra
This book explores the core contemporary themes of entrepreneurship and innovation and their role in the business management process of all types of organizations, from SMEs to large organizations across a variety of sectors. Key features:
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O knihe
This book explores the core contemporary themes of entrepreneurship and innovation and their role in the business management process of all types of organizations, from SMEs to large organizations across a variety of sectors. Key features:
- Includes the "how to" management of innovation required of most courses, but also goes beyond to include the wider context in which organisations of all sizes make their innovation decisions.
- Underpinned by sound theoretical principles and concepts, but linked to empirical examples and a wealth of cases and examples, making the subject more accessible for students.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2017
- Formát: Hardback
- Rozmer: 250 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9781446210802
