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Anglický jazyk
Mobile Payment Acceptance Among Chinese Consumers
Autor: Pradeep Paraman
This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems.... Viac o knihe
Na objednávku
40.68 €
bežná cena: 45.20 €
O knihe
This study explores the acceptance of mobile payment among Chinese consumers, focusing on the key factors that influence adoption and usage. It examines technological, cultural, and economic aspects that drive consumers to embrace mobile payment systems. The research highlights the growing prevalence of mobile payments in China, driven by convenience, security, and integration with daily life. Understanding these factors can help businesses and policymakers enhance mobile payment services and better cater to consumer preferences.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786208225889
