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Anglický jazyk
Mobile Phone Buying Behavior : Paradigm shift
Autor: Anupama Chirag Dave
Transformation has happened in the way mobile phones are being used by people across the world. From being a product of luxury it has got transformed to a product of necessity. This book tries to identify the factors that people consider as essential while... Viac o knihe
Na objednávku
33.30 €
bežná cena: 37.00 €
O knihe
Transformation has happened in the way mobile phones are being used by people across the world. From being a product of luxury it has got transformed to a product of necessity. This book tries to identify the factors that people consider as essential while buying mobile handsets. The objective is to provide a latest insight to marketers so that necessary strategic actions can be implemented. This book has tried to uncover the potential gap that exist between the findings of empirical researchers done in the past.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139831616
