Moderating Focus Groups
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  • Anglický jazyk

Moderating Focus Groups

Autor: Thomas L. Greenbaum

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such... Viac o knihe

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156.69 €

bežná cena: 174.10 €

O knihe

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

  • Vydavateľstvo: Sage Publications
  • Rok vydania: 1999
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780761920441

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