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Anglický jazyk
Modern Strategic Management Principles
Autor: Andy Yeh
The standard curriculum for most MBA-level strategic management courses starts from the Porter analysis of external competitive advantages from the 1980s, and then moves onto the Barney analysis of internal valuable, imitable, and rare resources within the... Viac o knihe
Na objednávku
78.57 €
bežná cena: 87.30 €
O knihe
The standard curriculum for most MBA-level strategic management courses starts from the Porter analysis of external competitive advantages from the 1980s, and then moves onto the Barney analysis of internal valuable, imitable, and rare resources within the business organization from the 1990s. For the new century, the current book builds on this solid foundation to delve into the collective wisdom of many pioneers in strategic management, finance, and technology etc. At any rate, the current book complements the mainstream Porter-Barney threads and insights within the broader business context of strategic management. The current book is a rich collection of in-depth summaries of the top 40 strategic management books from 2000 to present. This book serves as a practical guide for most business leaders, corporate decision-makers, strategic managers, management scholars, and pragmatic experts who wish to learn more about the art and science of modern management in the new century. The table of contents lists the 40 book titles on strategic management, their authors, and some descriptive details.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786206166177
