• Anglický jazyk

Most significant factor of billboard in attracting customer attention

Autor: Ayeasha Akhter

The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the... Viac o knihe

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O knihe

The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: . To experiment the conclusions on a much larger random sample to get more accurate result. . Use of observational research to investigate whether sexual emotion actually attracts the attention of the customers or not. . To inspect the perception of a billboard with the personality of the product as a base instead of gender. . To further examine the billboard as an outdoor advertising vehicle in specific product segment. . Use of observational research to investigate whether billboard advertisement in the working area actually attracts customers attention or not.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659870736

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