Mudie, P: Services Marketing Management
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  • Anglický jazyk

Mudie, P: Services Marketing Management

Autor: Peter Mudie

Services Marketing Management builds on the success of the previous editions, formerly entitled The Management and Marketing of Services, to provide an easily digestible approach to the service industry, with a specific focus on the management and marketing... Viac o knihe

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77.76 €

bežná cena: 86.40 €

O knihe

Services Marketing Management builds on the success of the previous editions, formerly entitled The Management and Marketing of Services, to provide an easily digestible approach to the service industry, with a specific focus on the management and marketing elements.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2006
  • Formát: Paperback
  • Rozmer: 246 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780750666749

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