Mueller, J: Creative Change
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  • Anglický jazyk

Mueller, J: Creative Change

Autor: Jennifer Mueller

One of the nation's leading psychologists looks at how today's corporate leaders really about embracing new and creative approaches. All CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive... Viac o knihe

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O knihe

One of the nation's leading psychologists looks at how today's corporate leaders really about embracing new and creative approaches. All CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from management professor Dr. Jennifer Mueller, the truth is that business leaders chronically reject creative solutions and embrace the familiar -- even as they profess commitment to innovation.

  • Vydavateľstvo: Houghton Mifflin
  • Rok vydania: 2018
  • Formát: Paperback
  • Rozmer: 203 x 133 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781328745668

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