Netflix's role in the South Korean over-the-top-video market

Seminar paper from the year 2019 in the subject Communications - Movies and Television, grade: 1,0, University of Tubingen (Institut für Medienwissenschaft), course: Global Media Theory, language: English, abstract: This paper discusses, on the one hand, the South Korean (hereafter Korea) OTT (over the top) video market and the struggles of foreign SVOD (subscription video on demand) services in Korea. On the other hand, it looks at the distribution of Korean media content in a global context through digital platforms. The primary example chosen is Netflix.

First, I will briefly review the selected literature, then list the rationale and thesis before explaining why a political economy approach is used, and what theoretical framework is applied in the analysis. In the main section, the objects of analysis are the highly competitive Korean OTT market, and the role of Netflix in the distribution of Korean content outside of Korea. Finally, in the conclusion, I will reiterate the rationale, and state how I have argued the thesis statement. Additionally, the main findings will be summarized, and the usefulness of the selected theoretical framework evaluated.