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Anglický jazyk
Online buying behaviour
Autor: Indu Santosh
The existence of the internet has significantly affected retail businesses nowadays. This book provides an improved understanding of the students' decision-making process when they decide to purchase a cell phone online as it relates to e-commerce industry.... Viac o knihe
Na objednávku
50.85 €
bežná cena: 56.50 €
O knihe
The existence of the internet has significantly affected retail businesses nowadays. This book provides an improved understanding of the students' decision-making process when they decide to purchase a cell phone online as it relates to e-commerce industry. It also reflects the light on their buying behaviour of consumers and offers valuable insights into the linkage between e-shopping and consumers' decisions to shop or not shop online. It also provides the information about various factors which influences the buying decisions of students and also shows their impact on decisions
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200459084
