• Nemecký jazyk

Option and Component Bundling under Demand Risk

Autor:

Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

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O knihe

Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

  • Vydavateľstvo: Deutscher Universitätsverlag
  • Rok vydania: 1996
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Nemecký jazyk
  • ISBN: 9783824462797

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