- Nemecký jazyk
Option and Component Bundling under Demand Risk
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
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O knihe
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
- Vydavateľstvo: Deutscher Universitätsverlag
- Rok vydania: 1996
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783824462797