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Anglický jazyk
Packaging as a Marketing Strategy
Autor: Roxana Zuñiga Oscco
In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging... Viac o knihe
Na objednávku
63.81 €
bežná cena: 70.90 €
O knihe
In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204609423
