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Anglický jazyk
Persuasion in Advertising
Autor: John O'Shaugnessy
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
Viac o kniheNa objednávku
299.34 €
bežná cena: 332.60 €
O knihe
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
- Vydavateľstvo: Routledge
- Rok vydania: 2003
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415322232
