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Anglický jazyk
Pharmaceutical Marketing & Promotional Challenges
Autor: Manish Gunjan
The pharmaceutical industry is world's largest industry in terms of world wide revenues.The pharmaceutical industry is based on research and development,management skills etc. New drug development is a very complicated and time taking process which is one... Viac o knihe
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32.56 €
bežná cena: 37.00 €
O knihe
The pharmaceutical industry is world's largest industry in terms of world wide revenues.The pharmaceutical industry is based on research and development,management skills etc. New drug development is a very complicated and time taking process which is one of the reason of high competition among pharmaceutical companies since they have to maintain their product in the market for a long time till arrival of another product. Product launch helps in increasing sales revenue and expanding the customer base. By introducing new products a company can also target new group of customers. The launch of new products can also influence the company expansion and new internal investments. Continuous research and planning are necessary if a company wants to achieve a successful product launch. Innovation and creativity plays a vital role in the promotion and conversion of effort into prescription. This book is an overview for all those parameters which should be considered before and after launching of a product.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659945311
