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Anglický jazyk
Place Branding and Marketing from a Policy Perspective
Autor: Vincent Mabillard
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management,... Viac o knihe
Na objednávku
183.48 €
bežná cena: 208.50 €
O knihe
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032260310
