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Anglický jazyk
Platform Revolution
Autor: Geoffrey G. Parker
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in... Viac o knihe
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O knihe
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
- Vydavateľstvo: Norton & Company
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 208 x 136 mm
- Jazyk: Anglický jazyk
- ISBN: 9780393354355
