Platform Revolution
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  • Anglický jazyk

Platform Revolution

Autor: Geoffrey G. Parker

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in... Viac o knihe

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O knihe

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

  • Vydavateľstvo: Norton & Company
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 208 x 136 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780393354355

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