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Anglický jazyk
Political Branding Strategies
Autor: Lorann Downer
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons... Viac o knihe
Na objednávku
54.44 €
bežná cena: 60.49 €
O knihe
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Vydavateľstvo: Palgrave Macmillan UK
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781137580283
