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Anglický jazyk
Positioning Theory and Strategic Communication
Autor: Melanie James
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is... Viac o knihe
Na objednávku
246.33 €
bežná cena: 273.70 €
O knihe
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
- Vydavateľstvo: Routledge
- Rok vydania: 2014
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415532631
