Powers of Persuasion
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  • Anglický jazyk

Powers of Persuasion

Autor: Rôzni autori (editori)

During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples` affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon... Viac o knihe

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O knihe

During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples` affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of every individual`s life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence
  • Vydavateľstvo: Oxford University Press
  • Rok vydania: 2008
  • Jazyk: Anglický jazyk
  • ISBN: 9780199228010

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